Tara dropped out of college on a mission to kick sugar & keep candy, inspired by wanting to feel good eating sweets with her grandma. It became the fastest-growing solo female-founded company in CPG history and changed the candy aisle forever.

Willa becomes obsessed with potato chips. Tara loves them too, but all the chips out there either didn’t taste great or leave you feeling great. So Tara & Willa set out to change what a chip could be and Snackish was born.

The first-ever Snackish chip is created at the Snacktory, a first-of-its-kind manufacturing facility that keeps everything people love about potato chips while reinventing what's inside the bag with potato-powered protein, gut-happy fiber, and avocado oil.

Tara builds a women-led snackpack (AKA our team) who lead with kindness, heart, and a whole lot of fun. They bring Snackish across North America from day one, empowering an entire generation to eat chips every day.

What started as Willa & Tara’s vision a year ago is officially on shelves for you across the USA at Target... Let’s get chip-faced!